Communication strategy is a written plan that details how a programme or policy will reach its vision, taking cognizance of the immediate situation. Effective communication strategies use a systematic process and behavioural theory to design and implement communication activities that encourage sustainable social and behaviour change. A communication strategy developed by communication specialists in conjunction with programme managers and stakeholders is very important for the growth of corporate business and organization because it serves as a guide to communication activities and also brings harmony in different methods outlined (as a strategy) so as to achieve desired goals and objectives.
When should a communication strategy be designed or developed?
The communication strategy should be developed after analyses have been conducted; such analysis entails situation, audience and programmes. The strategy should be final before creation and implementation of communication activities.
Five (5) points to consider in its design (INFOGRAPHICS)
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